Hello. This is Nutricare.

As the domestic beauty industry is expanding overseas, it is gaining prominence not only in color cosmetics but also in skin care.

So, why are Korean cosmetics so popular overseas? Let’s take a closer look at Nutricare in more detail !

01. Focus on skin care products with excellent ingredients and high effectiveness

Korean cosmetics prioritize skin care and have many products that focus on flawless skin. Many Korean skin care products not only have a variety of functional products such as hydration, whitening, and anti-aging, but they also pay a lot of attention to their ingredients. For example, we are developing natural ingredients such as green tea, snail mucus, and red ginseng and incorporating them into cosmetics.

Nutricare is also researching and developing a lot of cosmetics using natural ingredients, and is gradually expanding its scope of cosmetics production based on cosmetics OEM/ODM.

02. Sensible packaging and marketing

Korean cosmetics brands are investing heavily in attractive packaging and marketing strategies. We are attracting the attention of consumers by collaborating with characters to suit customer needs and by providing sensuous and stylish packaging. Additionally, Korean beauty brands are making great efforts to attract more customers by actively utilizing social media platforms and influencer marketing.

03. Economical price compared to product power

Korean cosmetics are never inferior in product quality compared to overseas cosmetics.

But the price is also very affordable! This can be said to be gaining popularity overseas due to its low price competitiveness compared to its high product quality. Despite their high quality, Korean cosmetics are often cheaper than Western cosmetics, so I think they are liked more in the Americas and Europe.

04. Influence of Korean Wave and launch of various customized cosmetics

It is no exaggeration to say that the Korean Wave had a great influence on Korean cosmetics. Following the Korean cultural craze, foreigners also became interested in Korean cosmetics. While watching Korean dramas and Korean singers, I naturally became interested in the skin, makeup, and fashion of celebrities.

In addition, Korean cosmetics are meeting the needs of foreigners by developing color cosmetics that suit not only various skin types (oily, normal, and dry) but also various races, and they also have innovative formulations and high-quality ingredients, so they could not help but become famous.

For example, BB cream, CC creams, cushions, mask packs, and various lip products can also be said to be Korean cosmetics that have revolutionized the beauty industry. Now, we have looked into the reasons for the popularity of Korean cosmetics in general.

As Korean cosmetics have gained great popularity and attention not only in Asia but also in the Americas and Europe this year, sales in the Korean beauty industry are expected to increase day by day.

In other words, it can be said that the Korean cosmetics industry has become at the forefront of the global beauty industry.

Nutricare is also continuing its global growth path. We are in charge of the OEM  / ODM business for Korean cosmetics in Singapore and other countries and are releasing localized products, and we plan to continue to promote our Korean cosmetics to various overseas markets and collaborate with more diverse overseas companies.

If you would like to collaborate with Nutricare Cosmetic, please contact us at any time.

Nutricare is a company that innovates tomorrow.