Conscious Beauty is a concept that has recently emerged in the cosmetics market and literally means ‘conscious beauty.’ This means pursuing natural and healthy beauty, and to achieve this, products that take natural functions and skin health into consideration are also called conscious beauty cosmetics.
In this way, conscious beauty cosmetics tend to mainly use natural ingredients and minimize chemical or harmful ingredients, and provide functionally effective results without putting a chemical burden on the skin, and customized products that take into account skin type and individual characteristics. It is highly preferred. Additionally, conscious beauty cosmetics often do not test on animals or use animal ingredients. This also means considering environmental responsibility and ethical values.
Conscious beauty can also be explained in four characteristics.
Conscious beauty involves making choices that are not only good for one’s appearance but also for the environment, society, and overall well-being. This concept encompasses several key aspects:
01. Sustainability: Conscious beauty encourages the use of environmentally friendly and sustainable practices in the production, packaging, and distribution of beauty products. This includes using recycled materials, reducing waste, and adopting eco-friendly manufacturing processes.
02. Cruelty-Free and Vegan Products: Conscious beauty promotes the development and use of products that are not tested on animals and do not contain animal-derived ingredients. This aligns with the growing awareness and demand for cruelty-free and vegan options.
03. Transparency: Brands following the conscious beauty movement often prioritize transparency in their ingredient lists, sourcing methods, and overall business practices. Consumers are increasingly interested in understanding the origins and impacts of the products they use.
04. Social Responsibility: Conscious beauty brands may also focus on ethical labor practices, fair wages, and supporting local communities. This involves ensuring that the production chain is socially responsible and contributes positively to the communities involved.
05. Mindful Consumption: Conscious beauty encourages consumers to make mindful choices, emphasizing quality over quantity. This involves being aware of the impact of consumer choices on the environment and making informed decisions about the products they use.
06. Clean Beauty: The conscious beauty movement is often associated with the “clean beauty” trend, which promotes products free from certain harmful ingredients such as parabens, sulfates, and synthetic fragrances.
Nutricare is also a brand that considers the environment and keeps pace with the conscious beauty trend. Nutricare is Considering the global environment and placing importance on sustainability and ethical awareness, we use natural ingredients, use FSC-certified paper, eco-friendly packaging, PCR bottles and PIR tubes to minimize energy use and harmful materials on the planet, and are a conscious beauty brand. We are striving to lead the way.
These days, the beauty industry often introduces eco-friendly products as consumers’ preference for conscious beauty increases in line with value consumption trends. How about finding a product that suits your skin type and needs and realizing ‘clean beauty’ that cleanses both your body and mind?
